R V C A | V A S F

The most anticipated and exciting project to be introduced to the RVCA program in 2007 is RVCA Retail. In September of this year, RVCA conducted a soft launch of VASF - a 4,312sq foot location in San Francisco situated on the iconic corner of Haight and Ashbury. VASF is the first of a number of RVCA retail flagships around the globe (with stores already in the works for Los Angeles, NYC, Tokyo and Sydney).

Combining art, music, fashion and popular culture, RVCA Retail offers an ideal platform to truly represent the brand’s point of difference within the marketplace and offers the ideal stage to illustrate PM Tenore’s vision for the brand. Acting as center stage, VASF showcases the latest RVCA apparel collections as well as unique RVCA product collaborations with the likes of ANP Quarterly magazine, The Cobrasnake, JOYA Candles, Kumba Incense etc. VASF also supports like-minded brands by members of the RVCA family: Gato Heroi longboards, SABRE eyewear, The Seventh Letter jewelry, and Caleb Siemon glassware.



If you couldn't tell, they tagged the windows to the store front. My bet is that surrounding business's loved it, hated it or had something to say about how it looks. I say its ill.